Push Back Against GMOs in Cheerios

“When a product becomes a non-GMO product-verified, it increases sales by 15% to 30%.”

- A.C. Gallo, President, Whole Foods, March 2013

“We have parents talking about allergies and asthma and ADHD and skin problems and weight problems disappearing after putting their children on non-GMO diets.”

- Jeffrey Smith, Author, Genetic Roulette

On January 3, 2014, General Mills announced its Cheerios will no longer have any GMOs in them because of public demand. This followed the March 2013 announcement by Whole Foods President, A. C. Gallo, that his company will label all of its products in North American stores that contain genetically modified ingredients by 2018. Is this the beginning of a major anti-GMO revolt in the multi-billion dollar food industry?

January 31, 2014 Fairfield, Iowa - The New Year began with food production giant General Mills announcing that it would start manufacturing its original Cheerios brand without genetically modified ingredients and would label those original Cheerios boxes as “Not Made with Genetically Modified Ingredients.” Symbolically, this was a big step for consumer activists, who have been trying to get genetically modified products labeled in supermarkets and other stores for some time.

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